Athlete's Thread, a leading provider of co-branded officially licensed NIL merchandise, is excited to announce the launch of a new NIL fashion jersey program for the Oklahoma State University (OSU) for Men's Basketball, Women’s Basketball, Baseball, Softball, Women's Soccer, and Football. The program will feature over 250 athletes and 192 fashion jerseys as well as shirts and other clothing.
This program is an extension of an already existing partnership between OSU, Athlete's Thread, and The Brandr Group. It will give fans and supporters of OSU athletics the opportunity to show their support for all of their student athletes with high-quality, officially licensed fashion jerseys.
"We are thrilled to expand our partnership with OSU and offer fans a new way to show their support for their favorite athletes," said Luke McGurrin, CMO of Athlete's Thread. "These jerseys are a great way to showcase the talent and dedication of these athletes and the OSU athletics program as a whole.
The jerseys are now available for purchase on the Athlete's Thread website and at select retailers. Fans can visit the website to browse the full selection of OSU jerseys and other officially licensed NIL merchandise.
This Launch will also feature custom design for OSU athletes including Daton Fix from the wrestling team, Alan Bowman on the football team with more athlete designs in the works!
About Athlete's Thread
Athlete's Thread is a leading provider of co-branded officially licensed NIL merchandise for collegiate athletes. The company works with universities and student-athletes to create high-quality apparel and merchandise that allows fans to support their favorite players while staying compliant with NCAA rules and regulations. For more information, visit athletesthread.com.
About The Brandr Group
The Brandr Group (TBG) is a brand management, marketing and licensing agency powered by a team with decades of collective management experience for some of the world’s largest brands. TBG has emerged as the leading agency in group licensing programs, with rights to over 77 college athletic programs and their student athletes in the Name, Image and Likeness category including the biggest brands in college athletics. TBG partners with prominent brands, colleges, sponsors, corporate trademarks, athletes and events to cultivate, diversify and monetize intellectual property through professional brand management and licensing endeavors. For more information, please visit tbgusa.com.