Athlete’s Thread, powered by Greek House & College Thread, has officially announced the plans to partner with the University of Alabama on their University NIL Athlete Merch. This partnership will give all student athletes at Alabama the opportunity to create merchandise with Athlete’s Thread. You read that right, every single athlete.
University of Alabama Launch
In the upcoming weeks, we are planning on launching with over 152 athletes, within 10 different sports at the University of Alabama. The sports that will be included in our first launch are: Football, Men's Basketball, Women's Basketball, Women's Rowing, Women's Tennis, Baseball, Men's Golf, Softball, Women's Golf, Gymnastics, Women's Cross Country, Men's Cross Country, and Softball. Our goal is to launch with every sport and student athlete at Alabama. Every athlete who signs up to work with The BrandR Group, can sign up to work with Athlete’s Thread.
We are excited for the opportunity to work with the University of Alabama Athletics Department and to continue to work together with the licensing department at Alabama. Our custom merchandise offered for the student athletes at Alabama will embody the university brand, but also the athletics culture at the University of Alabama.
How Athlete’s Can Sign Up With Athlete’s Thread
More than a name, more than a number. Our mission is to provide more than just the star player merch. We want every athlete to opt into our program to have a full merch store and experience just like any other player. Athlete’s Thread works closely with The BrandR Group, who specializes in developing co-branded college business using group player rights. When athletes opt in to working with BrandR, they opt into a merch store opportunity unlike any other.
Athlete’s Thread currently works with 15+ Universities with their NIL merch at the time of writing this, and will continue to expand at various Universities and product offerings to expand on all NIL opportunities as the space grows. If you are currently a student athlete and want the opportunity to work with us, please fill out this form here for more information!
About Athlete’s Thread
Athlete’s Thread may be a new brand, but the people behind Athlete’s Thread are not new to the licensed custom apparel industry. Athlete’s Thread is within the Threadly Brand family, which encompasses Greek House, College Thread, Threadly, and Athlete’s Thread. Threadly has been a company in the licensing apparel industry since 2013, and Athlete’s Thread is the newest addition to the family, focusing on NIL merchandise for every athlete.
