Athlete’s Thread, powered by Greek House & College Thread, has officially announced the plans to partner with the University of Connecticut on their University NIL Athlete Merch. This partnership will give all student athletes at UConn the opportunity to create merchandise with Athlete’s Thread. You read that right, every single athlete.
University of Connecticut Launch
In the upcoming days, we are planning on launching with over 91 athletes, within 6 different sports at the University of Connecticut. The sports that will be included in our first launch are: Football, Men's Basketball, Women's Basketball, Men's Golf, Men's Ice Hockey, and Women's Ice Hockey. Our goal is to launch with every sport and student athlete at UConn. Every athlete who signs up to work with The BrandR Group, can sign up to work with Athlete’s Thread.
We are excited for the opportunity to work with the University of Connecticut Athletics Department and to continue to work together with the licensing department at UConn. Our custom merchandise offered for the student athletes at UConn will embody the university brand, but also the athletics culture at the University of Connecticut. We are launching many more sports and athlete's in the upcoming weeks at this university, so if you do not see you favorite sport or player live yet, come back soon for more updates!
How Athlete’s Can Sign Up With Athlete’s Thread
More than a name, more than a number. Our mission is to provide more than just the star player merch. We want every athlete to opt into our program to have a full merch store and experience just like any other player. Athlete’s Thread currently works with 15+ Universities with their NIL merch at the time of writing this, and will continue to expand at various Universities and product offerings to expand on all NIL opportunities as the space grows. If you are currently a student athlete and want the opportunity to work with us, please fill out this form here for more information!
About Athlete’s Thread
Athlete’s Thread may be a new brand, but the people behind Athlete’s Thread are not new to the licensed custom apparel industry. Athlete’s Thread is within the Threadly Brand family, which encompasses Greek House, College Thread, Threadly, and Athlete’s Thread. Threadly has been a company in the licensing apparel industry since 2013, and Athlete’s Thread is the newest addition to the family, focusing on NIL merchandise for every athlete.
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