MAKE AN IMPACT WITH

NIL Merch

Rep your team and your favorite athletes with the Alabama NIL Collection — featuring custom camo streetwear made in partnership with Hide The Tide. Every purchase directly supports the players, giving you a way to show love on and off the field. Wear your team, support your athlete, and be part of the game in exclusive styles built for everyday impact.

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ALABAMA CAMO

Retail Collection

Shop the Alabama Retail Collection featuring the launch of our custom Alabama Camo streetwear pattern in partnership with Hide The Tide — made just for Crimson Tide fans. These everyday essentials blend comfort, versatility, and exclusive design you won’t find anywhere else. From camo tees to staple hoodies, gear up in styles built for life on and off campus.

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EXCLUSIVE

Hats & More

Complete your look and elevate your space with Alabama camo accessories and home essentials. From custom camo hats and durable bags to cozy pillows, blankets, and more — every piece blends everyday function with bold team style. Whether you’re on the go or winding down at home, rep the Tide with camo gear that goes beyond game day.

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HIDE THE TIDE

'Bama Tusk™

Exclusively designed and officially licensed, the Alabama Tusk™ Hide The Tide Camo is built for bold. Featuring a custom pattern you won’t find anywhere else, this drop brings street-level edge to Crimson Tide tradition. Wear it your way — shop retail and NIL merch collections.

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HIDE THE TIDE

'Bama Tree Tide™

Built for the wild and born from tradition, the Alabama Tree Tide™ Hide The Tide Camo brings officially licensed Crimson Tide style to the woods. Featuring an exclusive camo pattern designed for the stand and the street, this gear blends stealth with school spirit. Tough, comfortable, and ready for whatever the day brings — this is Alabama like you’ve never worn it before.

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HIDE THE TIDE

Hydrobama™

Crafted for the current and rooted in tradition, Hydrocamo™ brings a bold new wave of style to the water. Whether you're casting lines at dawn or cruising the flats at sunset, this officially licensed Crimson Tide gear blends performance with pride. Designed with an exclusive camo pattern built for the boat, the dock, and everywhere in between, Hydrocamo keeps you cool, comfortable, and covered — from the tide you fish to the Tide you represent.

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