Athlete's Thread, a leading provider of officially licensed NIL merchandise for college athletes, announced today the launch of its new line of basketball products for Fairleigh Dickinson University Men's Basketball Team. The new product line features basketball jerseys, t-shirts, and other apparel for fans to show their support for their favorite team and athletes.
This launch is particularly exciting as the Fairleigh Dickinson Men's Basketball Team recently made history as only the second 16-seed team ever to beat a #1 seed in the NCAA Tournament. Athlete's Thread is proud to support the team and their success by providing top-quality merchandise for their athletes and fans.
The new basketball merchandise features the names and numbers of two athletes on the team - Demetre Roberts and Trevon Blassingame with more athletes launching soon. Fans can show their support for these outstanding players by wearing their jerseys and apparel.
Student Athlete Demetre Roberts was asked what this opportunity means to him and he replied with a powerful message: “If I Can Shock the world, Why Can’t You?”
Athlete's Thread and Roberts co-created a social media video showcasing a custom illustration overlaid with Roberts sharing his story about the power of being the underdog on instagram: https://www.instagram.com/p/CqTsKlDDkD6/
"I've been the underdog my whole life and was able to change the narrative every time an opportunity was presented to me."
Athlete's Thread currently provides merchandise to more than 50 colleges and 5,000 student athletes across the country. The company is committed to supporting college athletes by offering official NIL-licensed merchandise that allows fans to show their support and pride for their favorite teams and players.
"It's been an honor to work with the athletes on the Fairleigh Dickinson University Men's Basketball Team and help them bring this historical moment to life. As a bootstrapped company we understand the power of being the underdog, and being able to support athletes like this is exactly what we're all about." said Luke McGurrin, Co-Founder & CMO of Athlete's Thread.
"As a company, our core belief is that every athlete is more than a name and more than a number. We are committed to supporting every college athlete regardless of school, sport, or fandom. Opportunities like this are what excite us so much about the potential for this market and what it means for student athletes" said McGurrin.
The new Fairleigh Dickinson Men's Basketball merchandise is now available for purchase on the Athlete's Thread website.
For more information about Athlete's Thread and their merchandise, please visit their website or contact Luke at pr@athletesthread.com .