Storrs, CT - The University of Connecticut (UConn) has partnered with Athlete’s Thread and The Brandr Group to launch Retro Connecticut Jerseys for their Men’s and Women’s basketball teams. This announcement comes with great timing as the Men’s Basketball team heads into play for their 5th national championship.
All Men’s and Women’s Basketball Athletes have opt-ed into the program including Jordan Hawkins, Donovan Clingan, and Adama Sanogo on the Men’s Team, and Paige Bueckers, Azzi Fudd, and Aaliyah Edwards.
This partnership adds to Athlete’s Thread’s already robust catalog for UConn Men’s Basketball Team, which includes a total of 236 products, and Women’s Basketball Team, which includes a total of 180 products. This brings the total merchandise for UConn as a whole to 2,380. The recent announcement of UConn partnering with Athlete’s Thread on Football, Baseball, Men’s and Women’s Hockey, Men’s and Women’s Soccer, and Softball jerseys has further solidified their partnership.
Karthik Shanadi, CEO of Athlete’s Thread, said, “We are thrilled to partner with UConn and provide their passionate fanbase with high-quality retro-style jerseys. We have always been committed to working with all athletes and teams in college sports, and we believe this partnership with UConn is a testament to our commitment.”
As UConn heads into their game tonight with San Diego State University Aztecs, they have won double digits in every game of the NCAA Tournament. Fans will have the opportunity to show their support for their team by purchasing the Retro Connecticut Jerseys from Athlete’s Thread.
This exciting partnership is another great example of Name, Image, and Likeness (NIL) benefiting the college and student athletes. March Madness has been a great platform for Athletes’ NIL, and the launch of the Retro Connecticut Jerseys is an excellent opportunity to showcase this partnership.
About Athlete's Thread
Athlete's Thread is a leading provider of co-branded officially licensed NIL merchandise for collegiate athletes. The company works with universities and student-athletes to create high-quality apparel and merchandise that allows fans to support their favorite players while staying compliant with NCAA rules and regulations. For more information, visit athletesthread.com.
About The Brandr Group
The Brandr Group (TBG) is a brand management, marketing and licensing agency powered by a team with decades of collective management experience for some of the world’s largest brands. TBG has emerged as the leading agency in group licensing programs, with rights to over 70 college athletic programs and their student athletes in the Name, Image and Likeness category including the biggest brands in college athletics. TBG partners with prominent brands, colleges, sponsors, corporate trademarks, athletes and events to cultivate, diversify and monetize intellectual property through professional brand management and licensing endeavors. For more information, please visit tbgusa.com.