Athlete's Thread Partners with Desert Cactus to Launch Collegiate Sticker Sheets for Over 267 Colleges and 10,000+ Student Athletes
November 5, 2024 – Rolling Meadows, IL — Athlete's Thread, a leader in NIL (Name, Image, Likeness) merchandise, is thrilled to announce a strategic partnership with Desert Cactus, a distinguished manufacturer known for premium collegiate products and accessories. This collaboration will introduce high-quality collegiate sticker sheets to the Athlete's Thread catalog, covering an extensive roster of over 267 colleges, 215 college football teams, and more than 10,000 student athletes.
Launching in time for the peak collegiate sports season, the initial phase will feature teams and athletes from diverse sports backgrounds, with a strong emphasis on college football. Athlete's Thread will leverage Desert Cactus's robust product supply chain, ensuring reliable, efficient, and premium-quality production and distribution.
The sticker sheets will be available directly through Athlete's Thread and offered to major retailers in the collegiate and sports merchandise sectors, expanding their availability to fans across the country. This partnership aligns with Athlete's Thread's commitment to building broad retail distribution through partnerships with industry leaders.
The next phase of the partnership will expand the sticker sheets to include Athlete's Thread's entire network of over 27,000 (and counting) student athletes, meeting the growing demand for unique and NIL-compliant merchandise.
"Partnering with Desert Cactus, an industry leader in collegiate merchandise, aligns perfectly with our commitment to provide fans with authentic and engaging ways to support their favorite athletes and institutions,” said Karthik Shanadi, CEO of Athlete's Thread. “This launch represents a significant step forward in NIL merchandising, offering fans unique, high-quality products while supporting the dreams of thousands of student athletes.”
"At Desert Cactus, we are incredibly excited to partner with Athlete's Thread to bring premium-quality collegiate sticker sheets to fans and athletes nationwide. This collaboration aligns perfectly with our dedication to producing outstanding, innovative merchandise that celebrates collegiate pride and supports student athletes, said Joe Stefani, President and Founder of Desert Cactus. “We’re committed to ensuring that each product we create meets our highest standards, providing fans with an authentic way to connect with their favorite teams and players."
For further information, please contact:
marketing@athletesthread.com
About Athlete's Thread
Athlete's Thread is a pioneer in NIL merchandise, empowering college athletes by connecting them with fans through unique, high-quality apparel and merchandise. Athlete's Thread has distribution partnerships with major retailers, including Fanatics, Follett, Dick’s Sporting Goods, and Amazon, and continues to expand its portfolio to support collegiate athletes.
About Desert Cactus
Founded in 2012 by Joe Stefani, Desert Cactus is renowned for its diverse line of collegiate merchandise, including flags, lanyards, and professional accessories. Desert Cactus is committed to high standards, consistently producing top-quality products for their partners and clients nationwide.